Currently, the tile category is almost a ?30,000 crore industry. Organized brands make up about 30% of the same and there is an opportunity to address customer friction-points and grow the branded sector. Ceramic tiles today have become an integral part of home improvement, and our customers understand that they make a huge difference in the way your apartments, offices and spaces can look. The flooring industry in India has been witnessing constant growth owing to several factors like a surge in consumer residential demand as well as consumer relevant innovations.